New Salinger Works Leaked Online: Link Available Here

Image    The reclusive J.D. Salinger influenced countless millions with his seminal 1951 work The Catcher in the Rye, including me: The story?  http://news.msn.com/pop-culture/3-unpublished-jd-salinger-stories-leaked-online?ocid=ansnews11.  The stories have been previously available only under supervision at two university libraries. “The Ocean Full of Bowling Balls,” (1948) is available at Princeton; “Paula” and “Birthday Boy” have been under security at The University of Texas.

“The Ocean Full of Bowling Balls” has drawn intense interest at the precursor to The Catcher in the Rye. It is about the death of Kenneth Caulfield, who later became the character Allie in The Catcher in the Rye. According to Jack Sublette in his 1984 annotated bibliography of Salinger, Collier’s fiction editor Knox Burger stated in 1948 that “Ocean Full of Bowling Balls” “contains the greatest letter home from camp ever composed by man or boy.”  Holden Caufield authored it.

The link: http://www.mediafire.com/view/78n5ptwquvq11g6/Three%20Stories%20-%20J.%20D.%20Salinger.pdf

The stories in total are short (about forty pages), but incredible. Warning: though Salinger stopped writing in 1965, he remained fiercely protective of his writing; in his will he requested that these stories not be published until 2051. Your choice.

I chose to read them, anyway. He died after his decision a bit later in 2010 at the age of 91, I likely not will make it to 93, so I can’t wait 48 more years to do so. Glad I did. Enjoy.

 

Stroke victim.  Stroke. Stay posted. 

Getting Back on the Content Horse: Part One

writer[1]     A few months ago, I wrote a couple of unintentionally sneering posts on one of the hottest topics in the business and personal internet search fields both then and now: content writing. I wrote them back to back–I was pretty fired up about the subject at the time.

In the first, I ranted about the fact that content writing was something old disguised as new again with a different  name. The importance of writing about the subject that is expected and not what assures the best SEO placement has been written about million of times both before and since my little posting: https://cwrite1.wordpress.com/2013/02/25/psst-cmere-content-writing-is-hot-but-nothing-new/.

The fact that writing is done for your audience first is true as much now as it was centuries ago. That’s a such a given that it warrants no further comment.

In my second post about the subject a few days later, I announced my decision to defer from addressing the topic in this blog again. My thought at that disgusted time was that the hype about content writing was so insistent that it was sure to the subject was sure to implode. In walking away from discussing content writing any longer, I compared my refusal  to Late Night host Craig Ferguson‘s stand as a former addict to no longer make jokes about Britney Spears while she was obviously in trouble.

The link to his brilliant seemingly “stream of consciousness” monologue is in the next post link. Say what you want to about Craig Ferguson and his shtick, but he is jaw-droppingly great writer, thinker, and truth-seeker when at his best: https://cwrite1.wordpress.com/2013/03/02/that-annoying-content-writing-buzz-is-getting-low-pitched/ But, I digress, as usual.

Well, looks like Britney has finally overcome her demons, at least publicly. In her latest video, she showcases her boys (her children, I mean)–even the one that she attempted to teach to drive while on her lap as a toddler.

http://www.vevo.com/watch/britney-spears/ooh-la-la-from-the-smurfs-2/USRV81300273?source=instantsearch

Though I admit to being a bit thrown by the “Britney as MILF” allusion, she certainly seems to have adapted to her role as a pop superstar again. Good for her!

Kinda the same with content writing. The field has calmed down a bit and sown its wild hairs. Most know what it really is now, too.

Time to get back on the content horse. It’s broken, tamer, and better able to be ridden. (Don’t go there).

Monday: Getting Back on the Content Horse Part Two–now with real content.

Writing and Ice Cream

DDE0096 I love to write. I write for all kinds of reasons, almost all of them happy ones. Lots of other people do, too.

Because of that, I look forward to putting forth items involving writing and communication here, often sprinkled with bits of my extensive practical experience and knowledge in sales and marketing.

This week, though, I haven’t been able to devote much time to it. We all have times when our plates are overflowing. This week has been one of mine. The business and personal side has been fine; it’s a grad school course on building web sites that’s killing me. It’s not hard, just different from my English and marketing base. And very time-consuming.

Anyway, I’ve had to forego some pleasures this week to make space for the time needed to broaden my HTML and FTP skills, which were limited to begin with. Ice cream and music have survived because I can multitask with them. Writing, both here and for my fiction hobby, have not because I can not.

I can see the light at the proverbial end of the tunnel, though. Finally. In celebration of that, I thought that I’d combine my temporarily lost loves here by posting a fun fiction children’s story that I wrote for my niece and nephew a couple of months ago. The character names are mutations of theirs–on the off chance that you like it enough to read to other kids, please feel free to substitute at will:

Benjatroll and Princess Juliette

By John Baradell

 

       A very long time ago, the earth was made up of only oceans and forests. The oceans were made of the clearest blue water, and the forests were made of the tallest trees with the greenest leaves.

       The forests were ruled by Benjatroll. He loved his forests and would Tromp! Tromp! Tromp! around them all day long.

       The birds and other animals that lived in the forests were glad that Benjatroll liked to Tromp! so loudly because it gave them time to hide. They had learned that Benjatroll liked to eat them with his big teeth that went Chomp! Chomp! Chomp!, so they hid at the sound of him coming from miles away.

       This made Benjatroll sad, because the birds and animals were his only company. He did not want to eat them, but there was no other food in the woods. This made Benjatroll very lonely.

       One day when Benjatroll was Stomp! Stomp! Stomping around the edge of the forest, he saw a beautiful mermaid princess sitting on a  rock in the middle of the water. He asked a redbird flying overhead who she was.

       “Why, that’s Princess Julietta,” said the redbird, flying just high enough above Benjatroll to avoid being eaten. “She is the ruler of the waters. She is not only beautiful, but she is kind and wise. All of the animals love her.

       “Aren’t they scared of Princess Julietta eating them?” asked Benjatroll.

       “Tweet! Tweet! Tweet!” the redbird laughed. “Princess Julietta would never eat us. She only eats the seaweed that floats by her rock throne. Tweet! Tweet! Tweet!” the redbird laughed again before flying to sit beside Princess Julietta on her rock throne.

       Benjatroll called out to Princess Julietta but she couldn’t hear him, since she was surrounded by birds on the rock and by fish with their heads out of the water around it. They told each other stories, just like they did every day.

       Benjatroll watched them and grew even lonelier. Princess Julietta and her animal friends all looked like they were having fun. He watched them all day, getting lonelier and lonelier.

       Just before dark, Benjatroll sighed and Tromp! Tromp! Tromped! home. He didn’t see any animals in the forest because they all hid from him. Benjatroll went to his cave and fell asleep. All alone.

       For the next few days, Benjamin sat at the edge of the water and watched Princess Julietta and her friends. Sometimes they played by splashing water at each other between stories. They all laughed and enjoyed the day together.

       Benjatroll got even lonelier and sadder. He wanted friends, too. He only ate the animals in the woods because he didn’t know what else to do when he got hungry.

       One day Benjatroll was surprised to see that Princess Julietta had swum up close to the edge of the water. She was bigger and could swim away, so she was not afraid of him.

       “Hello, Mr. Benjatroll,” she said. I am Princess Julietta. I have noticed you watching my animal friends and I every day, so I wanted to meet you.”

       “Hello, Princess Julietta,” he said. I have been watching you because you seem to be having so much fun with your friends. I don’t have any, you see.”

       “Yes, the redbird told me,” Princess Julietta said. “He told me that the animals in the forest would like to be your friend, but that they are afraid of being eaten.”

       “Don’t you know, Mr. Benjatroll, that to have a friend you must first be a friend? You are not being a friend when you eat them.”

       “But I get hungry,” said Benjatroll. “What else can I do?”

       “I brought you some seaweed,” Princess Julietta said. “That’s what I eat. You might have to get used to it, but eventually you will like it as much as I do.”

       Benjatroll ate some seaweed, and spit it out. “Don’t worry, you will like it soon,” Princess Julietta said. “It’s just a new taste. Everything is new the first time that you try it.”

       Princess Julietta brought Benjatroll some seaweed every day, and he began to like it more and more, just like she had said. Eventually, he began gathering it himself where it had washed up to the forest from the water.

       Princess Julietta and Benjatroll waved at each other every morning when he ate his seaweed by the water. When the birds and animals learned that Benjatroll would not eat them anymore, they began to join him by the water and play with him.

       Once in a while, Princess Julietta would swim up to the woods with her animal friends and play and tell stories with Benjamin and his animal friends. They had such a good time!

       “Thank you, Princess Juliette,” Benjatroll told her one day as they shared seaweed while their friends played all around them. “I am so lucky that I met you.”

       “Thank you, but nonsense,” said Princess Juliette. “I am the lucky one for having met my very best friend.”

       “No, I am the luckiest one of all,” chirped the redbird as she sat beside Benjatroll. “I don’t have to worry about being eaten anymore.”

       They all laughed—Princess Juliette and Benjatroll most of all.

 

The End

Oh well, the kids liked it. My brother, an award-winning writer himself, says he did, too. Of course, they are family. If you’re still here, thanks for reading. For me, back to the wonderful world of computer code.

 

 

 

Anyone Who Wants to Communicate Well Needs to Learn (Shudder) HTML

ImageLike many folks, I try to make sure that I’m using both sides of my brain in all of my endeavors. When I’m involved in an activity which is predominantly right (creative) or left (logical) -brain oriented, I often use input from the less involved side to add perspective. Subconsciously, that is. It’s nothing like the popular shoulder debate shtick, or anything. Not for me, anyway. I’m more aware of the process than involved in it.

It’s all good. No angels and devils involved in the right/left-brain debate–just different means of cognition . Yes, I know that this long-held psychological theory is being challenged as simplistic now, but simple works here. The current challenge will inevitably be challenged, anyway. That’s the nature of the beast.

During my early career as a professional musician and as in my current one as a practiced writer, my right-brain thought process has prevailed. In my relatively lengthy business career between them, the left-brain has ruled. Any successes that I have enjoyed usually have involved integrating the thought processes.

I heart synergy.

HTML (HyperText Markup Language) has always seemed a bit like a foreign tongue to me, as has much IT-oriented terminology.  Hey, I have no need to learn Russian or Greek –or French, for that matter. A legendary American summed up the difficulty of learning another language best:

“Boy, those French! They have a different word for everything.”
―    Steve Martin

To those that are bilingual, bravo. I am fluent in reading music in all clefs, am okay in Middle English, and know some basic Latin, but learning new languages is not my thing.

In that vein, and a bit closer to home, I told my alma mater’s Library Skylab Manager (head technology nerd) recently that I didn’t need to learn much IT-oriented stuff.  It would be nice, but it’s just not necessary for me, I told him. You can’t learn everything.

He was helping me to troubleshoot an old laptop at the time in the computer lab. He glanced up from his work.

“You need it,” he challenged. Fred, as I’ll call him, is nothing if not concise. He’s the ultimate Mr. Dominant Left-Brain.

“No I don’t,” I said.  ” I write in a number of categories for a diverse clientage. The most critical thing for me that I stay ahead of the game in those fields. Some of them are highly specialized.”

“The way that I look at it,” I continued, “I’ve watched TV and driven a car for most of my life. I don’t need to know how they work. Having a basic understanding of them is all that I need.”

Most of the IT students in the lab had stopped typing by then. They sat silently staring at their monitors, awaiting Fred’s response.

“HTML is basic,” he said. “Using it’s like putting gas in your car. If you don’t learn it, your reach shrinks.”

The students resumed typing.

I listen to Fred. When he offers his stoically delivered advice, it’s usually on target. He’s a smart guy. Computer nerd, yes,  but also a (non-self) published author. In historical non-fiction, no less. A good one, too.

Advice from a friend, IT expert, and member of the writing fraternity all-in-one? Of course I paid attention. When my laptop problems were solved, I thanked Fred and left.

A few days later, I started advanced classes in technical and professional writing at a nationally regarded university. They are one of the only established brick-and-mortar schools to offer real graduate school courses in English online–you have to be accepted and everything, just like a traditional student. I was lucky to find this program, and happy to be accepted in my (relatively) old age.

As a rule, the formula for the English discipline is : English=communication=interaction=classroom instruction only.

Anyway, it’s a challenging and proactive program. While going over the syllabus for a course, I found that a large part of my grade would be determined by both learning HTML, posting an online resume, and the final: creating a website.

Scary stuff for a non-IT guy like me. I emailed the professor about my concerns. I’m a writer with an English B.A., I wrote. Was I taking the wrong course?

His reply was reassuring and logical (cut and paste):

Actually, I’m assuming our students won’t have any HTML experience. There are many approaches to the Internet. My son the music major just had a class in creating music and putting it online. My goal here is for you to be able to place your writing online. If you check the links, you’ll find several free programs for composing HTML without knowing coding. We will start with an introduction to basic HTML because sometimes you might need to peek under the hood to fix something, but you won’t be graded on your ability to write raw code.  I’ve actually gotten to the point that it’s often easier for me to format a print document in Seamonkey than in Word. It and similar programs allow you to write HTML documents without worrying about the code.

I’ve been practicing. It has to be done. Our world requires that we do so in order to communicate effectively.

And guess what? It’s not bad. Learning this aspect of IT is actually kinda fun. Whole-brain learning rocks–there’s no debate about that.

From Mardi Gras to a Grammar Infographic: Don’t Ask

It’s Mardi Gras–not just in New Orleans but all over the Gulf Coast, even 500 miles due east of the Big Easy here in Pensacola, FL. People aren’t drunk yet (at least most), but our business day is shortened a bit. As I have a full days worth of appointments condensed into a half day, I, um, gotta go. Incidently, I was doing some research for a client very early this morning about the importance of the use of proper grammar in business writing. While doing so, I came across this great infographic from the founder of Copyblogger, Brian Clark. It was published last year, but it’s a classic–quite worthy of a post now:

15 Grammar Goofs That Make You Look Silly
Like this infographic? Get more content marketing tips from Copyblogger.

Though my degree is in English, I am not a grammarian; I consider myself to be a writer who knows the proper use of grammar. I offer this infographic on behalf of the people like me that try to follow the rules as much as possible, in general. Gotta go–Happy Mardi Gras! If you’re celebrating, wonderful. Tomorrow, it’s business as usual.

No Matter What the Movies Say, Negotiation Means Compromise

A couple of days ago, I played in my first live poker tournament at a casino. The home and online versions? Been there, done that. Though I used to frequent casinos fairly regularly when I traveled the U.S. for a decade as a consultant, blackjack and craps have always been my games.

Well, I left that profession in 2005 and moved to an area of the country without casino gambling close by. Until last week, I had never thought seriously about going to one again. In checking my email recently, I got a notice from Greyhound that a free bus pass to anywhere in the nation that I had won was about to expire. The negotiation reference? Just below the fold. Promise. There is a point to my rambling.

There are several reasons that I hadn’t used the free ticket. It’s no secret that most bus terminals are kinda seedy, and many of the passengers are, too. The main reason, though, is that I don’t feel like taking a trip of any distance on a bus. It’s way too time-consuming. It takes about eighteen hours, for instance, just to go from my location in Pensacola to Miami, and the bus never leaves Florida.

Forced to either use my free trip or lose it, though, I decided to take a three-hour ride along the Gulf Coast to a Biloxi, Mississippi casino locally famed for its poker room. My mission? To finally play in a live Texas Hold’em tourney.

Well, I did. I sat at a standard poker table of ten players and used the techniques that I had learned playing online. I followed the advice of a pro’s online video on tells, too. Somehow, I ended up in the final two. The other finalist, a local, turned to me and said “Wanta chuck?”

“I don’t know what that is,” I said.

“It’s when we split the pot,” he said. The dealer nodded.

“No thanks,” I said. “Maybe later.” Thus, the negotiations began.

“I won’t do it later,” Fred responded. “I only offer it one time.” The starting positions were set.

In my twenty-plus years of sales and marketing management, I negotiated every day. I mean EVERY day. So, following a basic rule of sales, after my initial position was established, I shut up and and listened.

As most know, negotiations and compromise go hand in hand. The movies often reflect a fantasy about negotiation, but it is just that. A fantasy–as in this clip from “Bad Santa” (a guilty fave) with the late great Bernie Mac:

Funny, but that’s not negotiation, despite the title by the uploader. At least, not in real life.

Anyway, back at the poker table I “innocently” asked questions. This worked for me, as throughout the tourney I had mentioned that this was my first time playing live. True, but not the whole story. Just planting a seed, of course, but also setting the tone. I kept it up.

I shut up and didn’t ante. Neither the other finalist, who I’ll call Fred. I just sat there, waiting for him to speak first, while the dealer watched. After about a minute of silence, he did.

“Whatta you think?” Fred said. “It’s a good deal right now.”

“What do you mean?” I asked, innocently.

“The pot isn’t going up much,” he said. Both he and the dealer looked at a board behind me. “The pot amount just increased, too”

“Why?” I asked, and looked to the dealer for an answer.

“It’s based on time played,” she said. “We’ve just hit the maximum pot size amount.”

“Okay,” I said.” I turned to Fred. “How much do you have?” He hesitated, so I asked the dealer the same question. The other finalist lifted his hands and uncovered his chips, as required when asked at this point. “About the same amount as you do,” he continued. “Around $30,000. Too bad they’re just play chips,” he laughed. The dealer smiled politely.

“Is it a good deal?” I asked, looking directly at the dealer. She wasn’t allowed to say so aloud, but gave an almost undetectable nod of the head while lifting the corners of her Mona Lisa smile.

“It’s up to you, bud,” the other finalist said. “We can go on, but if we split now, we both win.”

I looked at the dealer again. She was staring at me expectantly. Fred waited, too, while playing with his chip stack.

I felt no pressure. Fred was a good player, but a loose one. He made risky bets, and bluffed a lot. Dangerous. I have played online enough to know that anything can happen in poker, especially at this stage. I felt that I was the steadier player, but I had to weigh the risk of the situation against the small added reward.

In sales negotiation, the worst salespeople look at the process as a win-lose situation. Kinda a “me vs. them” thing. Those at the top know that negotiations work best with a win-win mindset. By concentrating first on helping the client meet their needs while staying within the parameters of their organization, the salesperson makes more commissions (and goodwill), too.

“Okay.” I said. “Let’s chuck. I’ll split.”

Everybody was happy. I made small talk with Fred, who ordered glasses of wine for each of us. We drank it while the pit boss prepared paperwork authorizing a pot split. We were paid, and we left. I went to my room in the hotel and resumed working on a grant proposal for a client.

Proposals, of course, are all about controlled persuasion. It’s negotiation, but there’s seldom personal contact, so one has to present their written case to the grantor effectively. On this particular grant, the awarding foundation states in its RFP (Request For Proposal) that it will consider giving awards higher than the publicized limits.

It would be great for my client to be granted the full amount needed at once. It would also be less work for me as the grant writer than combining lesser amounts from several grantors. Harder for the foundation, though. Less for other worthy causes.

So, just like at the poker table, I elected to compromise for a lower amount in this written negotiation. It’s not weakness in any way, but a savvy sort of strength. A bit more work, but everybody wins.

Compromise must always be anticipated in negotiation. That’s the nature of the beast.

The “my way or the highway” approach may have worked for Bernie Mac in the clip above, and for actors in other movies, but that’s not real life. Occasionally politicos succeed with this hard-line approach, too, but the result is usually failure.

Win-win rules. Win-lose is a crapshoot.

Bad karma, also. Basically, just not good business.

.

Fake Sincerity? This Budweiser 2013 Super Bowl Ad is a Tear-Jerker, in Any Case

The most adaptable and stolen quote of the last 100 years has to be “The secret of success is sincerity. Once you can fake that you’ve got it made.” I heard it first when I started playing in pit orchestras for musicals in my teens. Most serious musicians (my inspiration) lean the other way, toward journalist Edward R. Murrow’s gem “To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.”

(Bud’s new Super Bowl commercial just below the fold. Promise.)

Dinner theater productions are dominated by those that perform on the stage, however, not beneath it. The “faking sincerity” quote describes the theater arts perfectly, so it makes sense that it has been stolen, um, borrowed by and attributed to Groucho Marx, Samuel Goldwyn, and George Burns, to name a few…even an anonymous “Peyton Place” actor of the 1960’s. It is most credibly attributed to French diplomat, novelist and playwright Jean Giraudoux (1882-1944), though.

Hey, I have a degree in English. I’ve read his play “Ondine.” Plus, it just sounds like one of his snarky witticisms. Most importantly, though, the sources for his attributions are the most respected.

Anyway, I saw this commercial today. Budweiser says its one of their best Clydesdale commercials.

(Okay. Drum roll.)

I mean here:

http://www.youtube.com/watch?v=uiJqzdOr4Ok

Wow. Sentimental sure sells–nobody knows that better than Budweiser. That famous “faking sincerity” method was usurped by the business world a half-century ago, and Budweiser was an early adopter.

I didn’t think that they’d ever top their 9/11 tribute, however, for emotional appeal:

Still a moving commercial. In retrospect, I feel pretty extremely manipulated, though.

Not so much by the new commercial. It is also emotionally manipulative, of course, but it feels more organic.

To be fair, ask me in a decade. My reaction, though, it that just seems more realistic. This might be their very best commercial of so many. My gut feeling tells me that this opinion won’t change.

It’s like trying to defend hot QB phenom Colin Kaepernick of the 49ers or equally hot, resurgent QB Joe Flacco of the Ravens. You know that they’re coming, but they’re still hard to fight off.

Hey, I’m a lifelong Steelers fan. I have no dog in this fight. Mine died a long time ago.

My point is that even with the obviously sentiment-grabbing elements of Bud’s latest ad, it maintains a ring of truth. After all, Clysdales do come from breeders, and their trainers are notoriously close to their horses. Plus, everyone loves babies–even horse babies. And then, as a topper, we’ve got Stevie Nick’s gripping masterpiece “Landslide” in the background to help us along, just in case. Her self-described song about parent-child relationships as they age is still as hauntingly beautiful as ever.

Kudos to Budweiser. After a lifetime in sales, I’m a bit jaded.

This one works, though. Got me.

It’s 100% true: You Can’t be Content with Just Great SEO and Superior Copywriting

I feel certain that I am not alone in finding that my web-surfing activity is taking consistently longer than in the past because the most basic of content marketing priorities, the, um, content, is lacking or unfocused. It should be no secret that though it’s necessary to drive people to your site and persuade them to take desired actions, there must be something compelling there when they arrive.

A long time ago I used to bet trifectas at greyhound races every time that I went. Trifecta “wheels”, to be exact. For the uninitiated, that’s when you correctly bet the winner as well as the place and show dogs in any order. For instance, 1/2-3 would win with a 1-2-3 finish or a 1-3-2 finish. Cheap, fun, and usually with generous payouts.

I soon discovered that I would hit two of the three numbers quite often, and all three of them only occasionally. The problem? Two of three is a loser every time. You have to get all three correct to make it worthwhile. Not as easy, but infinitely more rewarding.

My analogy is painfully obvious by now:  I always think of the elements of content, copywriting, and SEO as a marketing trifecta. If you’re not winning with all three elements, then you’re just having fun, and nothing more. Losing, in other words.

Though all three work in a symbiotic nature and must be present to succeed, content is the most vital. After all, if I am driven to a site and told to share it, it has to be something worth sharing. All of these marketing companies should realize that the further that I have to go into Google Hell to find what I’m looking for, the madder I am at the cause.

I doubt that I’m the only one. That opportunity cost concept from ECON 101 is real.

I do a lot of research. If I find valuable content on the fifth or sixth page of a search, in contrast, I just wish the publisher had worked more on the other two elements. No hard feelings.

There’s a big difference.

 

Everybody’s in Sales, but Most Rarely Make Quota

It’s an old ax, but like most cliches, it reveals an unvarnished truth: everybody’s in sales, one way or another. I personally have been a member of the sales profession for over twenty years, though most didn’t think of me that way when I was a mortgage loan officer or regional development manager for two different BBBs. I always knew, though. When I was a sales manager in retail, the fact was no longer obscured by the other aspects of my position. That’s the first time that I consciously became aware that lots of people don’t like salesmen much. Hate them, in fact.

When I later became a retail consultant, and a professional writer even after that, I still knew that I was in sales. Most others haven’t seen me that way anymore, though. Direct sales and writing have common threads, one of which that most writers don’t get much respect, either. Tina Fey, the best comedy mind in decades, imho, described the lot of writers best a few years ago, when she started acting and producing as well as writing on “30 Rock” when she said–well, this–at the Emmys a few years ago (at 2:13):

Same with direct salespeople. Take away the “direct” aspect, and they become palatable and–dare I say it–sometimes respectable. Until then, as likely not.

My point is that professions as varied as musicians, accountants, and custodians (to randomly pick–any will do) must persuade others most days, too–especially the boss. Want a gig? Want a raise, a title, or anything else of value? Gotta sell. That it’s the same for every other vocation is no big surprise.

The problem?

Most people don’t make quota.

The neat thing about direct sales is that management provides a clear, predetermined outline of its desires. Upon exceeding this quota there are usually tangible benefits like more money, recognition, and awards. Increased job security is a pretty nice one, too.

Incentive good.

In direct sales, most salespeople don’t make their quotas regularly. The ones that do focus on excelling in the basic sales necessities: listening more than talking, concentrating on meeting their client’s needs first in order to achieve their own, and closing the deal.

The rest are generally the types that give salepeople a bad reputation. They talk too fast and too much, they’re pushy, and are obvious in their money-hunger. When they fail to make a sale, they tend to blame it on everything but themselves.

Those in all professions need to acknowledge that they are in sales, too, if they want to meet their personal goals, and adjust accordingly. Their quotas are not as defined, but can be determined easily with techniques of the professional sales quota maker.

Listen carefully to the boss to determine their wants and needs. That’s the quota. It’s that simple.

Next, make a plan to meet those needs. Consider this this plan your top work priority. Implement it.

After the plan is complete, subtly make sure that your boss knows that their needs have been met (they probably already do). Now is the time to ask for what you want. A raise, a bonus opportunity, extra perks, etc.–whatever it may be. Close the deal by reinforcing the benefits to of this win-win situation to all, especially them. Be serious, but noncombative.

Then shut up. It’s the most neglected part of closing, but likely the most important one. The best closers know that the person who speaks first after the asking for the sale part loses.

Want to meet your career goals? You’ve gotta make quota. Just follow this Sales 101 primer.

After one acknowledges that they are in sales no matter their job title, the rest is all gravy.